YUE CITY | 广州越秀悦汇城

SCOPE

TYPE

LOCATION

CLIENT

ROLE

AREA

YEAR

COMPANY

AWARDS

Architecture + Interior

Mixed-Use Complex

Guangzhou, China

YUEXIU Group

Concept, SD, DD

3,000,000 sqft | 280,000 sqm

Dec 2018 - Sep 2020

Atelier DYML

YUE City is the second-largest commercial complex in Guangzhou, a 3-million-sqft transformation that repurposes a former wholesale footwear market into a vibrant, mixed-use shopping destination. Anchored in the concept of Metamorphosis, the project signals a powerful rebirth—reshaping both the architecture and spirit of the site into a dynamic urban landmark that reflects the city’s evolving rhythms and communal aspirations.

Working within the existing structure, the design reimagines four identical blocks with bold interventions: a butterfly-inspired façade of 30,000 LED-perforated panels, a grand west gateway glowing with media mesh, and sunken plaza entries for intuitive pedestrian flow. Internally, circulation is reorganized into a cross-loop system linking eight immersive atriums, each themed with artistic, natural, or tech elements. At the heart, the Grand Butterfly Plaza anchors the experience with a dome-capped atrium and panoramic LED screen for events. The project redefines retail as a multi-sensory public space celebrating interaction, discovery, and identity.

As part of the core design team, I contributed from concept through design development, collaborating closely with senior principals and consultants. Responsibilities included concept and design proposals, digital modeling, visualization, technical bid packages, and support for construction documentation and coordination.

Next
Next

JOY BREEZE